Sunrise alarm clock

Why We Chose It

Because getting out of bed is a universally loathed activity, Philips devised this sneaky contraption to fool your brain into thinking it's morning. It's like hiring a personal sunrise without the pesky rooster. Experts in light for over a century, they claim it's clinically proven, although that's probably just a fancy way of saying 'people use it and don't hate it.' It's a lamp, an alarm, and a placebo effect all in one. A bit like having a sunrise in your bedroom, minus the vitamin D. It's the ultimate trick for those who struggle with mornings, which is pretty much everyone except toddlers and robots.

What It Does

• Simulates sunrise like a theatrical diva.
• Gently dims you to sleep like a lullaby.
• Five natural sounds that don't include bagpipes.
• FM radio for those who still remember it.

What It Doesn't Do

• Won't brew your coffee. Sadly, still manual.
• Doesn't prevent Monday blues.
• Not a time machine to skip mornings.
• Won't make sunrise any less early.

Tech Specs

• Coloured sunrise simulation: 50 shades of morning.
• Tap snooze: Because denial is a morning ritual.
• Reading lamp: For all those bedtime stories.
• 1.113 kg: Heavier than your average 5 AM regret.

Who It's For

Meet the chronic snoozer, who treats alarms like suggestions. This lamp is their reluctant new best friend, forcing them to face mornings with a rainbow of regret. Then there's the insomniac, who finds solace in its dimming light, as if it's whispering sweet nothings until they finally drift off. Lastly, the tech geek who loves anything with a plug and a promise of sunrise magic, convinced this lamp is somehow smarter than their ex. All united by their disdain for mornings, yet seduced by the promise of a less obnoxious wake-up call.